What’s next in GenAI? Find out at Google Cloud Next!

3 min readAug 25


The biggest cloud event of the year is almost here! Google Cloud Next is a chance to discover what’s possible. As generative AI emerges and evolves, it’s clear that there has never been a better time to work in the cloud. And there’s no better time to explore and imagine what this innovation will bring, and how it can transform your career.

With three days of innovation, inspiration, and education with keynotes, breakout sessions, live demos and access to over 200 ecosystem Partners, we’re excited about Next ’23 — and to help spread that enthusiasm, we’re here with a sneak peek of what you can expect to experience!

The future of generative AI is now, and it’s at Next ’23. You can check out the entire session catalog for yourself, or peruse the AI/ML track in the session library, but we wanted to share some of our favorite highlights:

Discover the latest developments in the opening keynote:

  • Hear real-life cloud success stories across our customer and partner ecosystems covering security, data, analytics, and more.
  • Stay on the pulse of innovation with the latest breakthroughs.
  • Catch a glimpse of the developments that lie ahead, and how to build for the future.

Training workshops for GenAI:

  • Learn the basics of generative AI from Google Cloud experts.
  • Explore the intricacies of GenAI through hands-on workshops.
  • Apply your knowledge to real-world challenges.
  • Earn a coveted Generative AI Fundamentals skill badge.

Choose from a wide range of demos led by AI experts:

  • Find out how to get started with GenAI.
  • See how AI is transforming industries, from media to finance, healthcare to retail — even fast food!
  • Gain insights about the positive change that AI can have on your productivity.

Connect with fellow AI enthusiasts:

  • Hear about the exciting developments your peers are making with Google Cloud AI tools and techniques.
  • Network with AI professionals.
  • Stay ahead of the curve in the ever-evolving AI landscape.

Can’t attend in person? We’ve got great news — the Google Cloud Next ’23 Digital Pass gives you complimentary access to the latest content and insights in Cloud technology.

Register now and you’ll be able to watch all the great sessions from Next ’23 on demand, at your convenience.

The Digital Pass gives you access to:

  • All keynotes and breakout sessions.
  • Unlimited access to on-demand viewing of sessions post-event.
  • The Innovators Hive developers page content and experiences to explore.
  • Downloadable session materials and case studies.
  • Access to special offers across the site.
  • Even more, including the ability to build your own custom playlist of content.

Ready to make the most of your Next ’23 experience? Get ready with our GenAI game in The Arcade! Joining the game gives you:

  • Practical expertise in the world of GenAI through hands-on workshops and real-world case studies.
  • Insight into the foundational principles of AI and its diverse applications
  • Connection with a vibrant community of kindred spirits who are passionate about technology and AI

Game on!