International Women’s Day is celebrated annually on March 8th to acknowledge the social, economic, cultural, and political achievements of women and to raise awareness of the ongoing struggle for gender equality. This day is an opportunity to honor the many women who have broken down barriers and paved the way for future generations. It is also a time to reflect on the work that still needs to be done to achieve true gender parity. March is also Women’s History Month in Australia, the United States, the United Kingdom and is a time to celebrate and recognize the amazing contributions of women throughout history.
So, what is the focus of International Women’s Day 2023 and how is Google embracing it?
Google is marking the occasion by spotlighting creative, innovative, and trailblazing women in all industries through its products. Google Play is featuring apps, games, and books alongside editorial articles highlighting content on financial empowerment, leadership, women in tech and ways to embrace equity in everyday life.
Google TV will celebrate “31 Days of Women” throughout March on its home screen with one title per day that will feature inspirational stories, powerful female characters and groundbreaking women.
YouTube will also spotlight a collection of women creators who are breaking the mold from tech and art to gaming and fitness — including a curated selection across TV & film to celebrate women on YouTube TV. Google Arts & Culture is relaunching its Women in Culture hub with more than 60 new stories highlighting unsung women from history, plus a new virtual gallery that puts women artists back in the frame. Google Assistant is offering helpful ways to learn about historical women — and not just this month, but all year round.
Google is also hosting multiple speaker series throughout March and April, including the IWD 2023 Global Virtual Summit on March 9, a Google Tech Talk Panel at the Google Store in New York, and more than 150 virtual and in-person Women Techmakers Ambassador events. For women-owned businesses everywhere, Google is connecting women founders to the resources, mentors, and tools they need to grow. Google for Startups is partnering with women entrepreneurs to build their networks and brands with accelerators in India, Africa, and North America, and Growth Academy programs in Israel, Europe, and Asia Pacific.
Search interest in “cost of living” reached a 10-year high in the United States in 2022, as many people continue to find new ways to manage financial uncertainty. For women in the United States looking for information about financial assistance, including federal government benefits like the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC),
Google has made it even easier to access help on Google Search. With a quick search, you can find answers to commonly asked questions, including eligibility criteria, how to apply, and locally relevant contact information. According to global search trends, interest in women-owned businesses has increased 1.5 times over the last five years. Google Ads is helping accelerate the reach for some of these businesses.
Overall, Google is taking a comprehensive approach to celebrating women and promoting gender equity. From its products and services to its partnerships and employee resource groups, the tech giant is committed to supporting women-owned businesses and nonprofit organizations, celebrating the achievements of women throughout history, and providing helpful resources and tools to women everywhere. By embracing equity in its workplace commitments and everyday life, Google is leading the way in promoting gender equality and creating a more inclusive world for all.
Happy Women’s Day :)
