Business Intelligence

2 min readJun 9, 2022


Every business has its quirks and the right business intelligence (BI) software typically takes these quirks into account and offers a complete, customized solution. Business intelligence tools are helpful for companies to stay competitive and maximize revenue streams. Organizations at every size and stage use BI software to analyze, manage, and visualize business data.

But what exactly is Business Intelligence?
Business intelligence (BI) is the process of using the power of people and technologies to collect and analyze data to be used by organizations in their strategic and daily decision-making processes.

Cloud-based business intelligence tools are especially good at handling streaming data and large volumes of data. They can also be cost effective, because the infrastructure and expertise required to maintain the environment are handled by the cloud vendor.

Benefits of Business Intelligence:

Use data to better understand business performance:
The role of business intelligence is to improve a company’s overall performance and trajectory. A modern business intelligence tool can help organizations understand what happened, why it happened, and what needs to happen to optimize their operations better.

Take actionable steps in response to key performance indicators:
Using business intelligence, companies have the ability to continually analyze data and create actionable takeaways that affect short-term and long-term performance. Analyzed data can uncover important patterns and trends in nearly every area of the enterprise, including sales, customer service, production, security, and more.

Find opportunities for new business lines:
When companies use business intelligence to inform their decisions on every level, they can adapt quickly to the changing business landscape. Business intelligence helps define new product lines, find new customers through targeted marketing plans, and optimizes sales channels.

BI Tools:
A comprehensive suite of data analytics tools centered around BigQuery and Looker that’s designed to take full advantage of the scalability, efficiency, and security of Google Cloud. A business intelligence solution on Google Cloud helps your organization take advantage of all your data to support day-to-day decision-making, integrate insights into business workflows, or build custom data-driven applications.

The Learn to Earn Cloud Challenge is back! Get an early start by completing the Build and Optimize Data Warehouses with BigQuery Skill Badge. These labs will help you get familiar with key concepts and tools of Business Intelligence. Earning this skill badge will be a challenge requirement.

Use Code: 1q-BI-2022 for free Credits!